The Redefined
Landscape Of
Sports Industry

Ever since the first Commonwealth Games in India, our country has witnessed enormous growth in the Indian Sports industry. The sports market is expected to be worth nearly $6 billion by 2022. This revolutionary change has completely transformed the Indian sports landscape, creating a high demand for quality sports management professionals. As a profession, the industry is home to a wide range of career options. The industry requires qualified professionals who can combine their knowledge with their passion for sports, in its entirety.

Sportspeople, admirers, and enthusiasts- now are the time to pursue a career in sports!

Ready, Set, Go!

Ready to enter and win the race? Fast-track your career in Sports Management at Ironwood Sports, the sister concern of EMDI!

Our 3-year, full-time BBA in Sports Management Program is offered in association with DY Patil School of Open & Distance Learning. The course is a perfect fit for undergraduates who have realized their passion for sports management early on. Our students are mentored and guided by professionals of the Sports Industry through their own real-life experiences and case studies. The combination of classroom training coupled with hands-on experience and volunteering opportunities is what makes this course stand out from the pool of programs available today.

Students are provided with excellent volunteering opportunities with top brands and events of the industry- Adidas, Decathlon, Nike, Tata Mumbai Marathon, and Pro Kabaddi, to name a few. Exceptional exposure, faculty of industry experts, sports-oriented curriculum and strong inclination towards practical knowledge equip our students with skills that today’s sports companies look for in a potential candidate!

Course Highlights


Undergraduates, 12th/HSC Pass


3-year, Full-time Course

Practical Exposure

Excellent Volunteering Opportunities

BBA Degree by

DY Patil School of Open & Distance Learning

Course Structure

Semester 1

  • Principles of Management – I
  • Business Communication
  • Computer Fundamentals
  • Organizational Behavior
  • Principles of Macroeconomics
  • Introduction to Sports Management
  • Introduction to Coaching in Sports – I

Semester 2

  • Consumer Behavior
  • Marketing Management
  • Human Resource Management
  • Principles of Microeconomics
  • International Business
  • Sports Event Management
  • Introduction to Coaching in Sports – II

Semester 3

  • Management Information System
  • Legal Aspects of Business
  • Cost & Management Accounting
  • Digital Marketing & E-commerce
  • Sports Health & Nutrition
  • Sports Marketing
  • Media Relation & Communication of Sports

Semester 4

  • Conflict Management & Negotiation Skills
  • Entrepreneurship Development
  • Leader skills & Managerial Effectiveness
  • Project Management
  • Business Research Methods
  • Sports facilities, technology & planning
  • Sports Funding & Financial Management

Semester 5

  • Ethics & Governance
  • Brand Management
  • Basic of Accounts
  • Sports Ethics, Drug Use & Law of Contract
  • Sports & Globalization
  • Small Business Management
  • Sports Broadcasting & Journalism

Semester 6

  • Sports Broadcasting & Journalism
  • Business of ESports
  • Role of Sports Bodies in India & Globally
  • Sports Merchandise
  • Sports Sponsorships
  • Sports Law

The Ironwood Edge

World Of

The past decade has seen India evolve from being a single sport nation to a multi-sport country. New initiatives such as the Indian Super League, Hockey India League, Indian Badminton League, Pro Kabaddi League and Ultimate Table Tennis League are the catalysts of this transformation. The rapid growth has created a demand for quality sports management professionals who not only understand the fundamentals of sports but also have an innate passion for it.

Place For

‘Sports’ is a vast term that goes beyond just the field. It is more than just games; it’s an emotion shared by a united community. At Ironwood Sports, we understand the true potential of profession backed by passion. Passion in sports can be transformed into a career with an array of choices ranging from Sporting Events Organizer to Sports Reporter. Under the guidance of industry professionals our students are well-prepared to take on any role of their choosing in the Sports Industry.

Work With

Our students are provided with an exclusive industry exposure through regular industry visits and excellent internship opportunities. This ensures that they are well-versed with the industry’s ways and are well-informed about its challenges. Guest lectures, industry relevant workshops and masterclasses bring sports professionals together, allowing students to interact and network with them.

“I hear and I forget.
I see and I remember.
I do and I understand.”

- Confucius

Industry Exposure

At Ironwood Sports, students are introduced to the sports industry as a profession by our industry-led faculty- from theoretical concepts to practical experiences. They are trained and encouraged to pursue the many opportunities made available to them for interning on live projects with reputed sports companies of India.

Industry Mentors

Learn and excel under the guidance of Industry professionals.

Enquire Now