PG Diploma In Public Relations | Corporate Communication | Mumbai

Post Graduate Diploma in Advertising, Public Relation & Integrated Marcom (PGDAPI)

Eligibility: Graduation in any field
Duration: 11 months, full-time

Curated By
International Advertising Association

Awarded By PRCI

Semester I

MODULE 1 – Introduction & Consumer Behaviour
MODULE 2 – Brand Management
MODULE 3 – Advertising Management
MODULE 4 – Public Relations Management
MODULE 5 – Integrated Marketing Communications
MODULE 6 – Market Research
MODULE 7 – Communication Theories
MODULE 8 – Content Management & Copywriting
MODULE 9 – Marketing Communication Traditional Mediums
MODULE 10 – DMC (Digital Marketing Communication)

Semester II

MODULE 11 – Experiential Marketing
MODULE 12 – Luxury Brand Management
MODULE 13 – Celebrity Management
MODULE 14 – Production Management
MODULE 15 – Campaign Planning – PR, Advertising & IMC
MODULE 16 – Media Planning & Buying
MODULE 17 – Account Management
MODULE 18 – CRM
MODULE 19 – Getting Industry Ready

Specialisation

Advertising & Brand Communication
PR & CC

Course Add-Ons

Comstrat – FCB Ulka Competition
Agency Visits
Live Client Briefs
Sparklers – An Exhibition of Student Projects

We all know about advertising’s potential to change the way people think, enough to sell a product into the billions. But with an individual receiving over 300 advertising messages a day on an average, marketing communications today has become a battleground. Brands fight for a space in consumers’ minds amidst increasing clutter and paucity of time. Rapid advancements in digital technologies have enabled the consumer to have access to an increasing number of media options, not just for consuming information, but also generating and sharing information with the public. In this scenario, it’s important for brands to be cognizant of their reputation among internal and external stakeholders and devise ways to improve their brand perception through effective public relations.

Advertising and Public Relations in today’s age requires involving the consumers, both in communication and the process of message development, and engaging them in a broader relationship. Integrated Marketing Communications (IMC) adds value to this approach by synergising traditional as well as contemporary marketing and promotion tools to drive a unified message across all platforms for maximum impact. IMCalso involves restructuring organisations to create more consumer-centric environments.

EMDI has a 15-year old legacy in deliveringindustry-ready talent, readily absorbed by some of the best brands in the country.EMDI’s PG Diploma program in Advertising, PR & IMC, takes one step further and grooms young leaders for the marketing communications industry, equipping them with the relevant skills that help them devise effective communications strategies for brands and organisations, and establish themselves as marketing communication experts.

The program is a unique proposition offering combination of Advertising, PR & IMC with specialization and also includes modules for digital media in all areas, along with 2 months of internship.

Practical industry experienceI hear and I forget. I see and I remember. I do and I understand ~ Confucius

At EMDI, we ensure our students hit the floor running when they start working. This we undertake through training, knowledge, skill development and creativity that match industry requirements.

Our special sessions, where our students interact with industry professionals through guest lectures, are an eye-opener. Students also participate in a series of creative, writing and grooming workshops.

Competition spurs us on, motivates us, and gives us our edge. We look at more and better ways to stay connected to the industry and give our students the best. Our students have participated in national-level advertising and media related competitions like Comstrat (first case-study competition in communications for top management students and institutes across the country).

Our students have worked with some of the best names in the country including Percept Limited, Rediffusion Y & R, Forbes India, DDB Mudra Group, BC Web Wise, SAAVN, Edelman India, LinOpinionGolinHarris and Genesis Burson-Marsteller.

OUR PLACEMENTS

If you have the passion, we have the opportunity!

Lowe Lintas& Partners
Rediffusion – Y&R Pvt. Ltd.
DDB Mudra Group
Percept Limited
Edelman India Private Limited
Perfect Relations Pvt. Ltd.
Text 100 Global PR
VarVadhu Wedding Management Pvt. Ltd.
Blue Lotus Communications

Faculty

Faculty Name	Designation	Company Name
Amitabh Basu	Director/ Strategy Head	Idendesign Strategies
Arnob Mukherjee	Director (Sales)	Matrix Publicities & Media India (Pvt.) Ltd. – a WPP Company
Ramkishen. Y	Professor/Author	K.J. Somaiya Institute of Management Studies and Research/ International Retail Marketing Strategies and New Perspective in Rural & Agriculture Marketing
Tejol Kolvalkar	Co-Founder/Ex – Creative Director	Loud & Subtle Design And Advertising/ McCann Erickson WorldWide

Guest

Faculty Name	Designation	Company Name
Abhishek Sawant	Creative Director	Public is Groupe
Amitabh Saxena	Founder and Chief Executive Officer	Actimedia
Annkur P Agarwal	CEO	Pricebaba.com
Avneet Kohli	Image Consultant	Iopener
Lara Balsara	CEO	Madison India

Faculty Testimonials

Tejol Kolvalkar (Advertising)

Ex-(Ogilvy & Mather, Lowe Lintas & Partners and McCann Erickson WorldWide), currently Co-Founder (Loud And Subtle Design and Advertising)

“In a world where everyone has gone creative with social media and user-friendly technology, EMDI continue to emphasize on understanding the creative processes in great detail. Students are encouraged to pick up job-oriented vocabulary and terminologies, thinking and practices. Whether eventually opting for account management, copywriting, students have the opportunity to learn about every section within the advertising world. This is achieved with classic and modern approaches to film, writing, photography, radio and television in order to bring out the next big stars in Indian and global advertising.”

Annkur Agarwal (Advertising)

CEO (pricebaba.com)

“I conducted a guest session on SEO and Mobile Revolution with EMDI students. There was a lot of student interaction and I got a chance to understand how the new generation engages with social networks. I have certainly learnt a lot from the students and it is my privilege to be part of the learning process at EMDI.”

Samir Kotecha (Public Relations)

Senior Manager-Marketing Communication (Foundation for Liberal and Management Education – FLAME)

“The students at EMDI are a smart new breed, who know their strengths and play up to them. The experience of lecturing at EMDI was thrilling as I got to share my experiences in a way that was relevant for the students.”

Students Testimonials

Khushroo Mistry (Advertising)

(PGDABC 2015)

“EMDI really delivers on its mandate of ‘Knowledge Beyond Boundaries’. After joining the course, I was most impressed with the lectures by visiting industry stalwarts, which form close to 80% of the module. These sessions have been insightful and have opened my eyes and widened my horizons.”

Reggie D’Souza (Advertising)

(PGDABC 2013-2014), working with Lowe Lintas

“I would really like to thank EMDI because, where my MBA Institute wasn’t successful in placing me, EMDI over-exceeded my expectations of not just placing me, but placing me in India’s No. 1 agency.”

Rupangi Sanghvi (Advertising)

(PGDABC 2013-2014), Media Planner (Triton Communications Pvt. Ltd.)

“I have a special zeal for learning & knowledge, and that was the only reason I joined EMDI, to gain practical & theoretical knowledge about Advertising industry. This 1year was a complete roller-coaster ride, with all the changes happening around us. But experience was amazing. Teachers and co-ordinators were very well equipped and helpful to us. Had a great learning experience at EMDI with wonderful people! EMDI prepared me to face the Advertising industry and be a part of it by carving out the best in me and making me believe in myself and my dreams.”

Avadhi Dharia (Advertising)

(PGDABC 2011), Senior Manager (TryAngles Group))

“EMDI provides a comprehensive course of study to meet all the media learning needs. EMDI, by far, has been positive, motivational and highly educational. The faculty here is very friendly, always willing to help and extremely flexible in meeting with students. Apart from being an ex-student here, I am also one of the faculty members, sharing my film marketing work experience with the students. The Principal-in-Charge was very flexible, one whose vision was to expand the knowledge base of the students. It was a great experience sharing my knowledge with the great talents within this institution.”

Anurita Majumdar (Public Relations)

(PGDEMA 2015)

“One of the best decisions I have made in my life was joining EMDI. Along with practical learning, the institute provided us with excellent internships with leading PR agencies, like LinOpinion GolinHarris, Edelman, and Genesis, which went a long way in preparing us for facing the industry and knowing what the sector expects from us.”

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