Life is a series of events and experiences. However, this statement takes on a completely different meaning when you choose to pursue a career in Event Management and Experiential Marketing; because it gives you the opportunity and privilege to conceptualize, create, define and implement enthralling and unforgettable events. Being part of this vibrant industry calls for imagination, creativity, dedication, meticulousness and above all, passion.

Events are an integral part of our lives. Our lives are constantly punctuated with personal events like birthdays, anniversaries, wedding ceremonies as well as entertainment events like music concerts, award shows and sports activities. Networking and knowledge-sharing events like seminars, conferences, exhibitions and trade fairs drive professional engagements. Marketing events like product launches and activations influence consumer behavior to such an extent that they are a part of every marketer’s media mix.

As individuals and corporates, both Government and private, seek to maximize and amplify these experiences, demand for the right talent in this industry is rising rapidly. Event Management is considered to be a sunrise industry in the services sector. The Indian organized events segment grew 10% in 2019 and is expected to continue growing in scale and importance over the next few years.

While the current situation does necessitate social distancing, this is a temporary phase. With pent up demand rising, we will witness a massive spurt at the end of this phase. Personal and corporate events and events of every kind will be back with a bang. This, therefore, is the time to learn and equip yourself in preparation for the wave of events, which will be unleashed in a few months.

EMDI Institute of Media & Communication, a division of Ironwood Education Limited, runs various initiatives in skill training across streams at its campuses in India & Dubai.