Industry Engagement
Our students have contributed to events for renowned companies like BookMyShow, Hyperlink Brand Solutions, DNA Networks, Jio World Center, Ananya Birla Foundation, Nesco Exhibits, Percept Showbiz, Mantra Events, Viacom 18, Percept Ltd, IMG Reliance, MTV, Zee 5, Khelo India Games, Swaaha Wedding, Seven Shades Wedding,36th National Games, Sports For All and more. Regular guest sessions and industry interactions provide invaluable networking opportunities, paving the way for successful careers in the event industry.
Planning and managing events in a country like India, where celebrations are grand and intricate, is no small feat. It requires meticulous attention to detail and a deep understanding of the industry. The PG Program in Event Management and Experiential Marketing at EMDI Mumbai is designed for those aspiring to excel in event management and the program is a comprehensive, full-time 11-month program designed to cover all facets of event management. Whether or not students have a bachelor’s degree in event management, this program ensures a solid foundation, blending theoretical knowledge with practical, hands-on training.
Students will engage in fieldwork, case studies, and real-world projects under the guidance of our experienced faculty. We prioritize practical knowledge and experiential learning, moving beyond traditional textbook methods. Our students are encouraged to participate in institute-organized events and are supported in securing internships with leading companies.
The event management industry has seen significant growth in India and globally, creating a demand for professional event planners. Our PG Program in Event Management and Experiential Marketing in Mumbai combines classroom learning with experiential training, offering students a practical perspective beyond textbooks. The program also fosters entrepreneurial skills, preparing students not only to excel in established event management companies but also to launch their own ventures in the industry. Upon completion, graduates are equipped with the expertise and opportunities needed to thrive in the dynamic world of event management. This program equips students with the skills to manage events from the ground up, including idea generation, vendor selection, and essential industry knowledge. Through rigorous training, field trips, and practical projects, students gain valuable hands-on experience.
We take pride in our alumni, many of whom are prominent event managers in India. To inspire and educate our current students, we regularly invite alumni to conduct guest lectures and seminars. At EMDI, students benefit from a strong community culture and guidance from industry-experienced faculty. Our dedicated educators provide continuous support, ensuring that students have all the resources they need to succeed in their studies and future careers.
At EMDI, we are committed to nurturing our students to become leading event planners in the country. Through this program, students will learn from some of the industry’s top faculty and gain invaluable hands-on experience in event organization. As the alma mater of many prominent event managers, EMDI provides the perfect platform for aspiring professionals to launch their careers in event management.
Craft Unforgettable Experiences
At EMDI, we believe that event planning goes beyond just organizing a successful event—it’s about creating memorable experiences for clients. Our PG Program in Event Management and Experiential Marketing empowers students with the skills needed to thrive in this dynamic field by integrating event management with innovative experiential marketing strategies.
EMDI’s Program is the ideal starting point for an exciting and rewarding journey in the events industry.
- As an event planner, the goal is to deliver not just a successful event but an unforgettable experience for the client.
- Understanding the marketing side of an event is crucial for creating memorable experiences.
- Effective marketing significantly increases the success of a product or event.
- The PG Program in Event Management and Experiential Marketing at EMDI Mumbai helps students grasp the importance of experiential marketing in satisfying and retaining clients.
- Experiential marketing, or engagement marketing, focuses on engaging clients and developing strategies for event campaigns.
- Students learn to analyse, track, and report on experiential marketing campaigns.
- Understanding a brand’s values and building connections between the brand and its customers is essential for successful experiential marketing.
- Properly executed experiential marketing fosters lasting relationships and customer loyalty.
- This traditional, offline approach effectively raises brand awareness.
- The program is tailored for students with organizational skills who aspire to work in the event management industry.
- It bridges the gap between theoretical knowledge and practical application in event planning and execution.
- Students handle various tasks, gaining hands-on experience throughout the program.
- EMDI offers an enriching experience that prepares students for exciting careers in event management and marketing.
Why Choose Experiential Marketing?
Client Engagement: Learn how to create impactful event campaigns that build lasting relationships.
Brand Alignment: Understand brand values to design events that resonate with customers.
Campaign Analytics: Track, Analyze, and report on experiential marketing outcomes for impactful strategies.
Loyalty Building: Foster customer loyalty through authentic offline connections and innovative campaigns.
Program Highlights
Tailored Curriculum: Ideal for students with organizational skills and a passion for the event industry.
Bridging Theory and Practice: Gain in-depth knowledge of event management and hands-on experience in planning and execution.
Comprehensive Learning: A mix of classroom lectures, practical workshops, live event projects, and industry visits.
Specialization Options: Focus on niche areas like sports events, music festivals, or wedding planning.
Industry Expertise: Learn from international faculty with extensive experience in the event industry.
Expert Faculty: Personalized guidance from experienced mentors.
Career Services: Assistance with job placements and internships to kickstart your career.
Join the Journey
If you’re passionate about event management and want a fulfilling career in the industry, the PG Program in Event Management and Experiential Marketing at EMDI is your gateway to success. Take the first step toward creating memorable experiences and building a rewarding career today!
Other Event Management Courses we offer at EMDI:
